Product Review: Pantene Gold Series Collection


Pantene is not a new name in the hair product market. However, when it comes to playing in the league of natural hair friendly and natural hair targeted products, Pantene is starting to make impressive strides. Before being introduced to the new Pantene Gold series collection formulated for black hair, I had no idea that they had entered the natural hair market. They have a Truly Natural line that I am yet to try but this is not what we are here to talk about. I have spent the last 2 months using only products from the Pantene gold series collection and now I am ready to talk about it.To be honest, I BEEN ready to talk about it since my first use but we shall not address the writer’s block (read laziness) that has plagued me for months!

What is the Pantene Gold Series Collection?

When you think about moisture retention, Pantene gold series aims to be the next thing that comes to mind. The products in this series use the Pro-V technology (which is said to be a combination of “Pantene’s vitamin formula and P&G’s 2-in-1 technology”. Not sure what that means in detail but apparently it was built around claims and research that healthy hair shines. And so by deduction, Pro-V makes hair shine, ergo makes it healthy?). One of their key angles in releasing this product to market is that the company championed the scientists who began an apparently 15 year long work on creating this line and saw it to fruition – all women, all black. Aye!!!

Pantene gold series collection is the fruit of 15 years of research and work by an all black… Click To Tweet

The collection comprises the following products:

pantene gold series

So pretty much anything you need, from wash to style maintenance, this collection has something that serves a purpose.

What do I think?

For a line that heralds moisture as its biggest selling point, I have to say they ain’t lie! I am BIG on moisture retention and so I am really impressed with the longevity of moisture that I get after washing with the shampoo, deep conditioning with the conditioner and then styling with the butter creme. I can go 3 full days without using any additional products and my hair does not feel dry. It’s pretty impressive.

I recently dyed my hair (two times with one week between dye jobs). I had run out of Olaplex and so was concerned about my hair getting dry after dyeing. But the gold series shampoo, conditioner and butter creme saved me big time! There has been no dryness and no breaking just yet! Moisture on fleek as well!

These products also carry a nice fragrance that I can even describe as been therapeutic in some way. I don’t find it to be too strong or too fragranced.

pantene gold series

Of the products in this line, the two that confuse me are the Curl Pudding and the Hydrating Oil. The curl pudding did not do what I expected, which was provide proper definition. I have not used the curl pudding on its own – I use in conjunction with the butter creme – and so cannot speak to its moisture retaining abilities. The hydrating oil has a thickness to it that I do not like. It may work well when used with another creme or leave in conditioner, as a sealant, but with my current regimen, I cannot find a place for it.

Now to my bone of contention. Ingredients. Dum Dum Dum!!!

So this fantastic collection that seems to achieve this great, seemingly elusive task of providing 72 hours of moisture retention – wetin you carray? It’s only right that this will be an important question anyone would want answered. I dragged my feet a little bit on this one because I kept thinking what if I find something that is a deal breaker! Formulated for black hair or not, this is a product line made by a big FMCG company, right? I would be incredibly surprised if I found an innocent ingredient list that gave a litany of oils and preservatives that I can pronounce and interpret.

pantene gold series

Let’s look at the butter creme that I love so much as an example:

Water, Mineral Oil, Glycerin, Petrolatum, Cetearyl Alcohol, Cyclopentasiloxane, Isodecyl Oleate, Sorbitan Stearate, Argania Spinosa Kernel Oil, Dicetyl Phosphate, Ceteth-10 Phosphate, Paraffin, Fragrance, Dimethicone, Phenoxyethanol, Decyl Oleate, Triethanolamine, Peg-100 Stearate, Glyceryl Stearate, Methylparaben, Disodium Edta, Propylparaben, Panthenol, Panthenyl Ethyl Ether, Lysine Hcl, Methyl Tyrosinate Hcl, Histidine.
Ingredient numero uno is Water! 10 points for that! But now look at ingredient number 2. Seeing this reminded me of one of AB’s old posts where she talked about the ‘big bad 3‘. In that post she learnt that “…Vaseline, petroleum jelly, mineral oil- though great for shine and sealing, CANNOT moisturise or hydrate…” Interesting, right? So it would appear that if say I used this creme on dry hair, expecting that since it is a water based product, I’d be getting my dose of moisture, I’d be lying to myself. This is an example of why it is necessary to know what is in your products so that if you decide to continue using it, you know how to use it for best results for your hair.
Looking at the ingredient list, it is clear that if you are staying away from mineral oils, silicones, and parabens, then this is not the product line for you.
pantene gold series

Where to find Pantene Gold Series and How much do they cost?

Not much. At all. Surprisingly. I was really expecting them to cost more. The cheapest place I have found for these products is on Amazon. Get them here. In NY, they are now pretty much in every beauty supply store and drug store that carry hair products for black hair.

Currently, I have not found any Nigerian retailer that carries this line just yet. If you find this anywhere in Nigeria, please let me know! I want AB to try it out as well.

The full size products range from $5.99 to $9.99 with the most expensive product being the 15.2 ounces co-wash which is a pretty big product.

pantene gold series

The Verdict

For me, this collection as a whole gets an 8 out of 10. I am holding on to the two points mainly because of the ingredient list. Will I stop using the products altogether because of the ingredients? At this stage in my hair journey, no. But they will not become my holy grail products simply because I am not comfortable with exposing my hair solely to products that are not silicone and paraben free. So you will definitely see me use one of these products in my regimen from time to time; they have earned their place.

Have you tried any product in this collection? Thoughts? Share with me if you will be trying them out soon!




The products used in this post were sent to me by Pantene. The review and thoughts expressed in this post are all mine. You can count on us to tell you how it is all the time so whether a post is sponsored or not, we gatchu always!

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