Shea Moisture Purification Masque Review

Shea Moisture African Black Soap Purification Masque Review

Today I’m reviewing the Shea Moisture African Black Soap Purification Masque, a product I should have shared with you a long time ago! Like seriously it has been almost two years since we met! I have used three tubs of this baby (actually bought my fourth on Friday) and it truly is all that.

I was gifted the first one in September 2014, by Nibi of The Kinky Apothecary. (Thanks Nibi!) I liked it so much, I got another at the beginning of the year. This is the second Shea Moisture product I’ve tried (the first being mousse bae over here) and one thing I love about Shea Moisture is, they are truly about the natural, organic life. SO many products claim to be all-natural, or containing mostly natural ingredients but when you analyse the lists, you see it’s just packaging. I mean, they work yes but they really aren’t as “natural” as they claim. Few brands are. Shea Moisture is one of them.


Deionized Water, Coconut Oil*, Shea Butter*, Mango Seed Butter*, Avocado Oil, African Black Soap Extract, Sea Salt, Cetyl Esters, Kaolin Clay, Grapeseed Oil, Jojoba Oil, Behentrimonium Chloride (Conditioner), Salicylic Acid, Willow Bark Extract, Neem Seed Oil, Tea Tree Leaf Oil, Sorbitol Esters, Aloe Vera Leaf Juice, Vitamin E, Rosemary Extract, Salvia Officinalis (Sage) Extract, Plantain Extract, Honeysuckle Flower (and) Japanese Honeysuckle Flower Extract [* Certified Organic Ingredient]

Worth noting:

  • The first ingredient is water.
  • The first 8 ingredients are natural.
  • Only 4 out of the 24 Ingredients in this product are not natural. Their functions are as follows:

Sorbitol Esters help water to mix with oil and dirt so that they can be easily rinsed away.

Cetyl Esters are used to thicken cosmetics.

Behentrimonium Chloride is a hair conditioning agent.

As seen on Paula’s Choice, Salicylic Acid helps take off the excess skin cells that, if they accumulate on the scalp, result in dandruff. It also has anti-inflammatory and antimicrobial properties, making it a great option for addressing flaky scalp from multiple causes.


Shea Moisture African Black Soap Purification Masque Review

It is a light, grey formula. You don’t want to turn this tub over by mistake. It has a light, pleasant scent. Not strong or over powering. I think anyone could roll with it or at least get used to it.


Our intensive treatment masque conditions hair while relieving dry, itchy scalp. Removes product buildup while strengthening hair by sealing in natural moisture. Purifying Kaolin Clay and Botanical Extracts help absorb impurities.

SO. Ladies and gentlemen, I cannot say I know what Kaolin clay does, or how it feels when impurities are absorbed lol but, I can tell you that yes, this masque conditions. It is effective at removing build up and it also soothes the scalp- and this makes it pretty awesome sauce.

Shea Moisture African Black Soap Purification Masque Review

How I Use

I typically use the masque to deep condition after shampoo. On lazy days, like last Friday, I’ve also used it in one step- to cleanse and condition at the same time. Actually, I’ve used it as a leave-in too.

Hair Hack! : Yes, you can use one conditioner for more than one purpose!

I wouldn’t use it to cleanse and condition very dirty or greasy hair. I did that once, and my hair didn’t feel too fresh afterward. So, on a lazy day that requires a co-wash, you can use this instead.

Shampoo is for scalp, and Conditioner is for hair. Click To Tweet

With this masque, I make an exception to the “Shampoo is for scalp, and conditioner is for hair” rule. It’s a hair conditioner, but the salicylic acid in it is supposed to help soothe itchy scalp. So, when I’m feeling lazy about Washday, I rinse my hair with warm water and then apply this product to my hair AND scalp. I gently exfoliate with it (it has really tiny “beads”), massaging my scalp with my fingers as I go along. My scalp feels clean, and my strands are totally well conditioned. Sandra (Naija Girl Next Door) does this too, see her review here.

I do not have scalp issues, though, so, I can’t tell you exactly how this works on a problematic scalp as it is designed to.

For maximum penetration, the instructions advise applying moderate heat for up to 30 minutes. Some days, I rely on my body heat, other times, I tie a nylon bag and blast heat with my blow dryer. When the dryer is too hot, it can melt holes in your bag lol.

Shea Moisture African Black Soap Purification Masque Review

What I Love About It

I was a little skeptical the first time I used this, because of the super lightness. I’ve been luckier with thicker products in the past, so I was partial to them. This masque though, it changed that. On my 4C coils, it doesn’t have the super duper slippery slip of silicone rich Hello Hydration, but it surprised me with its slip, for something so light. Because it’s no Hello Hydration, I detangle my hair with a comb only after I had let the masque sit on my head for a while. But the interesting thing is, my hair always feels easier to comb after rinsing out the masque.

Soft hair is always the end result, and I can just seal my hair with an oil or pomade and twist. No need for a leave-in because my hair feels truly moisturized.

Can you tell that I really like this masque? I love it. Would I recommend it? Absolutely.

Where to find?

Nigeria: 3,900 Naira at The Kinky Apothecary. They deliver nationwide.

USA: Target, Sally’s, Ulta, your local BSS. For $11.99/$12.99

Elsewhere: Amazon, Shea Moisture Official Website

If you’ve ever used this product, you are welcome to share your experience in the comments. If you’ve never, would you consider it now that you’ve read my review? 




7 Replies to “Shea Moisture Purification Masque Review”

  1. Ah yes my fave Shea Moisture Dc so far 😍
    Great review, my experience was similar. I never tried it as a leave-in. I’ll experiment that way with my next tub, when I’m feeling brave keeping the plantain-y banana-y clay-ey smell in my hair.

  2. Oh Zainab n Naturalgirlonabudget, pls do try Shea moisture products. They are fantastic n are the products I’ve been using since I started wearing my ‘fro.
    I actually tot of switching and sought advice here and (either AB or MeeMee….the Siamese ……lol) adviced that I stick to them…..which I am.
    Oh yes I have used about 7 tubs of this mask…..why? Because I love it. Reading this, I felt like I wrote it cos of the same reasons AB pointed out. My first tot on the mask was….”would It really work coz of its lightness” and oh yes it disappointed me by workin well.
    Honestly I give it up for Shea moisture. The brand is absolutely wonderful.. The only thing Shea moisture I haven’t tried is their shampoo and that’s because I’m comfortable with the Dudu Osun/ creme of nature sulphate free shampoo that I’ve been using.
    However Shea moisture products are on the high side costwise but hey….nothing is too expensive for my hair ……lol.
    When in Naija I buy mine from or Otherwise it’s amazon for me.
    Thanks AB (my Shea moisture double ganger)…..I would love that u do a review of other Shea moisture products cow I’m sure that I’d feel like I wrote them again……*winks**

  3. This is my current deep conditioner… And boy… Does it deliver! It’s a really awesome product and like you said soft hair is always the end result.

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